To create a new logo and package for “Artel Petra Sladkina” cookies.
The key figure of the logo is the brand character – Piotr Sladkin, a young baker from a family of bakers. He respects the traditions of his craft, he is committed to his work, respected by his relatives, friends and customers. A bright and trustworthy image in combination with the cookie-shaped background and the name of the brand – Artel Petra Sladkina – became the result of previous logo’s renovation. In order to give package rhythm and make it stand out on the shelf we used the method of mosaic. There are several categories under the Artel Petra Sladkina brand – to go with coffee, tea, etc. Each of the subcategories has its unique visual and verbal associations, that became the elements of the mosaic pattern.
Creative Director: Artem Shutov
Designer: Olga Mosina
Copywriter: Alexander Kuznetsov
Account Manager: Maria Potapova
Category: packaging design