To create a name and package design for a new line of caramel desserts.
The definitive trait of the product is the use of natural caramel created according to classical French recipes from all-natural ingredients. It is a traditional formula created hundreds of years ago. All this inspired us to create a name — Formel de Caramel — that defines the product as a standard among confectionery. Package design bears such characteristics as precision and attention to detail. The use of warm caramel colours is typical for category of sweet desserts. In order to attract attention of the customers and further insert the product to dessert category, we literally wrote the words of the product’s name with fresh caramel.
Creative Director: Artem Shutov
Copywriter: Vera Musaelyan
Art Director: Olga Mosina
Designer: Dina Bayko
3D Graphics: Dmitriy Shlyapin
Account Manager: Antonina Simakova