Solution:
We came up with a story about the planet of juicics, which had been hit by a freezing asteroid. The planted, having turned into ice, could not sustain the impact and shattered into tiny ice particles. Frozen juicics had been captured inside of them. They needed to be rescued, and the Universe heard their call for help. An intergalactic ranger called Foxy hurried to the rescue. He defrosted pieces of the planet with his wondrous glove and went together with the juicics through all of the obstacles space in search of a new home for them.
Since the primary audience of the product are children aged from 6 to 12 years old, it is highly unlikely that they would be keen to associate themselves with sweet little juicics. However, the brave charismatic hero with superpowers, who is ready to storm into space and help those who are weak, can without a doubt become a role model.