To create a packaging design for high-quality sausages for children.
What can make parents buy Kalinka sausages for their children, what can attract their attention and increase their trust? How can we make the product apply for kids and adults alike? These are the questions we asked ourselves when we started the project. Many different options were considered during the development process: characters, graphical and compositional solutions, etc. Finally, we found an excellent image for the packaging — a lively kid eating a sausage. He seems to be distracted from his games just for a second, to take a quick bite, but soon he will again be very busy doing his very important kid’s stuff. The use of modern illustration made the image very attractive. High sales were the best evidence of a successful design.
Creative Director: Artem Shutov
Art Director: Darya Medvedeva
Designer : Sergey Ermakov
Designer : Rina Vakuleva
Pre-press: Dmitriy Yakushevich