Airy and romantic thoughts: 'Milk Rain' brand

Client:
Yakut City Dairy Plant

Challenge:
Packaging redesign

Solution:
While modernising the design of the dairy product line we retained the brand character - the cow, but granted it the qualities of lightness and romance. We showed rain as a positive phenomenon, thanks to using light clouds, not thunderclouds, and introduced a bright differentiating element - an umbrella. The colour of the umbrella on the milk package changes depending on the fat content in the product.