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Reftinskaya. Chicken products

Client:
«Reftinskaya» poultry farm

Goals and Objectives:
Goal: To reinforce the position of Reftinskaya poultry farm by restyling the package and logo and carrying out an advertising campaign.Objectives: — To underline the brand character: modern, leader, healthy, family.- To create a unifying brand identity for all categories of products.- To communicate the rational advantages of products: healthy, natural etc.- To inform the consumers about the assortment of ready-for-use products.

Realization::
Creative and design development:- design concept of the logo and package- creative advertising concept- scripts for 3 TV advertising clips- 69 package artworks- product catalogue (design concept and artwork- site design concept- brand-bookProduction:- 3 TV commercials- 7 image photos- 34 product photos for catalogue- 101 package photos for catalogue

Team:
Creative Director: Artem Shutov
Strategist: Tatyana Zelutina
Copywriters: Olga Obvintseva, Dmitriy Ardeyev, Igor Kostrikov, Alexander Kuznetsov
Art Director: Alexey Stroganov
Designers: Dina Bayko, Aleksandr Burdin, Sergey Ermakov, Daria Medvedeva
Director: Bill Fertig (New York, USA)
Food-stylist: Kathy Roche (London, UK)
Camera work: Zacharakis Thodoris (Athens, Greece)
Account Manager: Tatyana Zelutina
Production: Tengo

Categories: identity, packaging design, brand concept, promotion

Стало:

ОХЛАЖДЕНКА

колбаса

пельмени

Фотостиль:

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Видеоролики:

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