To develop a packaging design for the dairy brand “Svejaya marka” (price segment: average and average+). The former brand’s products belonged to low-price segment and were limited to hard cheese and spread cheese.
The main composites of the brand are the logo, the color scheme and an image of grass symbolizing freshness.
Brandiziac team have made some crucial changes that allowed the brand to increase its perceived price. A more realistic photo of grass and a more vivid brand’s image let the brand have better differentiation within its product line while the canvas background imitation made the brand’s design look fresh and natural.
Creative Director: Artem Shutov
Art Director: Evgeniy Kalashnikov
Designer : Ksenia Fedulina
Designer : Polina Molchanova
Technical Designer: Dmitriy Yakushevich
Category: packaging design