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Three Cows Two Cats. Dairy products

Client:
Dairy Company «Molochniy Kit»

Challenge:
To create package design for “Tri Korovy Dva Kota” dairy products line.

Idea/Solution:
The name contains five distinct characters – cows and cats – how do we make them exist in harmony on the package? We also had to be careful to not blend the brand into the category of products for pets. As a result we decided to construct a “live pyramid” with our characters. Placement of cows at the basis of the pyramid symbolizes the fact that milk is one of the most important products in our ration and two cats on top of it add an aspect humor to the image. Thus, a new look of the brand was created – emotional, lovely and funny.

Categories: packaging design, for kids, brand concept

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