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Real Chocolate

Client:
“Uralskaya Exportnaya Kompaniya”

Challenge:
To develop packaging design for upper medium class chocolate candy.

Idea:
Manual production, often used in famous European confectioneries, hand-filled label.

Solution:
The design centers on the idea of the description of the product by the master himself. He addresses the customer directly. Hand-drawn fonts further develop the idea of manual production. They bring pleasurable emotions, such as warmth and lightness.

Team:
Creative Director: Artem Shutov
Copywriter: Dmitriy Ardeyev
Designer: Olga Mosina
Account Manager: Daria Medvedeva

Awards:«Best Package of Month» ADME.RU (November, 2013)

Categories: packaging design, brand concept, naming

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