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Warm stories and sweet moments

Client:
GK Ural-Press

Challenge:
To develop an idea and its implementation for a corporate gift for the biggest alternative agency of departmental subscription in Russia and also some countries of CIS and Europe.

Solution:
To develop a corporate New Year gift, that would be useful, practical and at the same time could be emotionally «functional» all year round.Traditionally we aimed not to tie the conception to the symbols and attributes of the New Year celebration, so that the client could present the gift any time of the year for any occasion.We tried to create a spiritual and physical sense of warmth, to fill both personal and professional fresh year of the gift’s receiver with optimism, inspiration, feeling of support and belief in little miracles.We put together a set of stylish and useful things. Everyone was gathered and kept warm by the soft throw blanket. We enhanced the belief in dreams coming true with the desert, which contains a pleasant fortune, and every gift calendar page opens new possibilities — it gives encouraging wishes and fascinating advises.
We used an image of a dog, which is this year’s symbol, and has the qualities of sincere friendship, emotional warmth and devotion.

Team:
Creative Director: Artem Shutov

Categories: identity, packaging design, corporate gifts, naming

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