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Ural-Press. New Year Gift 2011

Client:
Ural-Press subscription and delivery agency

Challenge:
To create a New Year present that communicates warmth and personal touch.

Idea/Solution:
The main idea was a wish of warmth in the coming year. This wish was embodied in knitwear: woolen mittens, calendar with knit panel of a magical forest and a postcard with an image of warm-looking fir tree. Owing to hand craft technique every present had a personal feel to it.

Team:
Creative Director: Artem Shutov
Designer: Olga Mosina
Account Manager: Antonina Simakova

Awards:Short-list «Kiev International Advertising Festival» 2011, «DM-materials and original business gifts» category

Category: corporate gifts

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