Solution:
We created a character that is smart and sweet. He is inviting the whole family to play. Both parents and children trust him.Colour coding creates easy to understand, interconnected chain of associations: sand, beach, game, building of a sand castle, which is also the logo.The icons on the label communicate important information for the product buyer in a brief and clear manner: natural structure, safety (even if a child accidentally swallows the sand, it will not harm him) and capacity for usage indoors.We attached the label to the top of the product package in order to make the branded sides visible from different angles on toy shops' shelves.