'Donut's Club': A fairytale world made entirely from donuts

Donut's Club Cafe (Petropavlovsk-Kamchatsky)

To develop a takeaway packaging for Donut's Club Cafe. The packaging should form positive attitude towards the brand and keep pleasant experience after visiting the cafe.

To create on the package a fabulous magical world worth seeing even after consumption of the product.

There was only one limitation given by the client — no heroes or any other characters on the package. Therefore donuts became the basis of the landscape, small details were made of glaze, flouring and sugar powder. The moments of overflowing of one object to another became almost elusive in this complicated space, so it's interesting to consider the package in the details.

Bright and attractive package which works for customer loyalty to the products of the cafe.

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