Unique shape, eye-catching label and uncharacteristic for products in this price range greenish colour of the package make it stand out among other examples of drinking water. The bottle's look and shape give the feeling of owning a piece of nature, experiencing the sense of freshness and relaxation under the green leaves of the famous city park, pleasure of walking through the green grove. Foil on the inside of the label gives optical illusions created by the effect of light and reflections. Aerial perspective on the green branches, enhanced by volume imitation of leaves on the bottle itself gives the feeling of touching the nature. At the same time, metallic styling of the label's surface enhances brand's personalisation and high quality product's perception. This finds an emotional response in a perceptive consumer.