Challenge: To create a logo and package design for a new brand of household appliances – Leben.
Idea/Solution: Leben is a brand of household appliances for everyday life. That is why we chose to use technological design tools, traditional for the category. Central to the design is a simple, bright logo. In combination with a large image of the product and pictograms, that portray its main characteristics, it makes the package stand out on the shelf.
Results: Clear affiliation with the category, traditionally austere design of the brand make it simple for customers to make their choice. The new brand of household appliances is perceived as reliable, practical, modern and simple.