Idea:
What attracts young and middle age children more than anything else? Characters, heroes — because they can explored and their features discovered, they can be part of different games and stories. That is why the foundation of the brand was based on the idea to create a character for each type of stationery products, in strict accordance to its functional nature.For example, Arnie Sharpener — behind his harmless smile three rows of sharp teeth are hiding, so he can wear away anything that gets in his hands. Its easy to find him by the trail of sawdust, because he lives on the package of colored pencils. Or Grimy Harry, who lives on packaging with washable markers — despite its fearsome appearance he loves to hug. He will never miss the opportunity to squeeze you into his mighty paws and leave a few pounds of blue-green wool on you. And all of them together are Muzzles, oddballs from the wonderful world of colors. Living on a shelf or on a table, sometimes they can be found in the most unexpected places, because Muzzles love to play hide and seek.