FROM BEARS TO SPACE: DESIGN OF THE CHICKEN EGGS' RANGE 'BRIGHT MORNING' FOR KIDS
Client: PRODO Company
Challenge: A year ago, we developed the packaging design for eggs for a new brand of a federal company. We were given the task of following up the series of existing packaging design, this time for the children's range, called 2 SKU, which differs in category and nutritional properties.
Idea / Solution: Once again, we used the metaphor-association by pointing to the box content, while not using the image of the product itself. This brand range is distinguished by bright kids' prints, which also favourably distinguishes the product on the shelf. At first glance, the packaging design conveys manufacturer's special approach to the youngest consumers. Prints "grow up" from cute and naive bears to bright and energetic cosmic themes, thus dividing the "children's" range by age: 'kids' - for toddlers and 'junior' - for older children.