MOUTH WATERING IMAGES IN TROEKUROVO IMAGE-BUILDING CALENDAR

Client:
Prodo group of companies

Challenge:
To develop the design of the image-building wall calendar for the chicken brand Troekurovo, which is part of the Prodo group of companies.

Idea / Solution:
The agency's creative team developed a "yummy" design of the 2018 wall calendar for the company's VIP clients. We were looking for style solutions that could help us demonstrate the main advantages of the brand's products - quality, freshness and ease of preparation, and also show the product tasty in every sense - exquisitely and appetizingly. Our idea for visualisation was to create culinary stories based on recipes of famous dishes with poultry meat. The calendar turned out to be similar to a book with illustrations depicting stories of creating small culinary masterpieces from Troekurovo products. Each of us can buy these products in most supermarkets in Russian cities and prepare dishes for any occasion.