Idea / Solution:
Traditionally, brand is the centrepiece of the pasta packaging. We have decided to focus on the product itself. Bright, aromatic pasta mixed with sauce draws attention and stimulates appetite.
Contrasting colours – black and green – visually divide the package into two sections. One of them contains the image of the ready meal, and the other depicts products needed for its preparation. It is kind of like a recipe in pictures, when you immediately see what the finished meal would look like.