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Farfalle. "Paradise Garden" Collection

Client:
Gala-Center

Challenge:
To create design of a chinaware colection – second for Farfalle brand (Gala Center).

Idea/Solution:
In accordance with the main design requirement (aesthetic and appetising qualities of the illustration) we chose the Birds and Flowers graphical style popular in Western Europe. This style inspired many of the leading chinaware companies such as Villeroy&Boch who recreated the exotic flora and fauna of Amazonia in the collection of the same name.For the core illustration we collaborated with a Russian artist from Saint Petersburg, Holya Krivusheva. A big emphasis was made on the overall color scheme, graphic. The illustration focuses on birds of bright, rich (pink, red, orange and notes of yellow) colors. Due to naturalness of the drawing the birds look photographic against a rather simple and laconic background of stems and leaves. They add volume to the design style of the collection.

Results:
The design of the new collection of Farfalle chinaware is notable for its fineness, solemnness of execution. It will be a good choice for a festive meal as well as a regular dinner.

Team:
Creative Director: Artem Shutov
Art Director: Daria Medvedeva
Illustrator: Holya Krivusheva

Category: product design

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