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Ozon. Varnish and Paint

Client:
Evrosintez Company

Challenge:
To create a package for paint and varnish products under the OZON brand.

Solution:
In order for brant to stand out among other paint and varnish manufacturers (who mostly use white color scheme), Brandiziac decided to use a deep-blue colour scheme. A special differentiation tool, various kinds of rollers and brushes, was used to simplify the navigation in more than 20 types of products (varnishes, interior and facade paints, clearcoles). Colour differentiation works well with deep-blue background of the label. Brand logo was also created within the context of package design.

Team:
Art Director: Eugeniy Kalashnikov
Designer: Alexander Burdin
Account Manager: Antonina Simakova

Category: packaging design

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