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Rostelecom. Communication Day Gift 2012

Client:
Rostelecom Ural

Challenge:
To develop an idea of Communications Day (7th of May) corporate gifts for partners. The gifts must communicate the message of company’s new corporate identity – “more possibilities!”.

Idea:
Communication is not just about wires and technology. First of all it is about interaction between people. What lies at its basis? Communication language. Communication languages are numerous, but there is one particular language that does not need to be translated. The most common and universal. It is the language of music. Music can communicate feelings, emotions. Music gives us more possibilities to say what is really important.

Solution:
What can help us communicate the most important things? Our favorite songs, when listened to in good company. The embodiment of the idea was a gift pack, containing a karaoke microphone and a CD with karaoke versions of songs by Ural rock musicians. The songs known and loved by many.

Team:
Creative Director: Artem Shutov
Copywriter: Olga Obvintseva
Designer: Dina Bayko
Account Manager: Maria Potapova

Categories: packaging design, corporate gifts, promotion, product design

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