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Ural-Press. New Year Gift 2010

Client:
Ural-Press subscription and delivery agency

Challenge:
To create a New Year gift for clients – not a regular business souvenir with the company’s logo, but a symbol of a caring and friendly attitude towards the subscribers.

Idea:
“In any time of the year we are close to you” — this is the cross-cutting idea of the corporate gift. That is why we went with tea. It is an irreplaceable attribute of a friendly get-together and a heart-to-heart talk. The postman became the main character on the package because he represents openness and friendliness of the company.

Team:
Creative Director: Artem Shutov
Illustrator: Sofia Elovikova
Designer: Olga Mosina
Account Manager: Antonina Simakova

Categories: packaging design, corporate gifts, promotion, product design

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