INTERIOR DESIGN CONCEPT FOR A HOTEL CHAIN. ARKHIZ.
Nude Box.
Unified database + uniqueness of each location
Client
«Arkhyz 1700»
Task
Develop an interior design concept for hotel rooms that combines a strict brand identity with the ability to adapt to different conditions.
The design should be adaptable depending on the location (mountains, forest, seaside) and the hotel's classification. Maintain the integrity of the hotel brand and ensure that the concept can be applied across the entire chain.
«Arkhyz 1700»
Task
Develop an interior design concept for hotel rooms that combines a strict brand identity with the ability to adapt to different conditions.
The design should be adaptable depending on the location (mountains, forest, seaside) and the hotel's classification. Maintain the integrity of the hotel brand and ensure that the concept can be applied across the entire chain.
A window to a world of comfort and inner peace
The insides of the hotels are built around the 'Nude Box' idea. This is a simple design that can be used in any hotel, no matter where it is. This space, created using calm colours and simple shapes, is comfortable to use every day but can also be changed to suit a specific project and room.
5 stars - more than Nude box
5 stars - more
than Nude box
than Nude box
The Nude Box's unified foundation is universal for all room categories.
In the 5-star format, it is transformed by premium materials, expressive furniture accents and personalised décor, creating a space filled with an atmosphere of sophistication.
In the 5-star format, it is transformed by premium materials, expressive furniture accents and personalised décor, creating a space filled with an atmosphere of sophistication.
The room is complemented by a relaxation area designed for unwinding and recharging your batteries. A cosy armchair and a sophisticated combination of marble, elegant gold and soft textures create the perfect atmosphere for relaxation.
The bathroom is decorated in the same luxurious style. Textured surfaces and rounded details create the perfect balance between aesthetics and functionality at a 5-star level.
The hotel corridors are part of the overall story of comfort and attention to detail. The finishing materials – light veneer, textile inserts and marble-effect porcelain stoneware – add depth to the space and create a feeling of exclusivity.
The sleek wayfinding system is made of satin-finished gold-plated aluminium integrated into the wall surface with architectural textile cladding. Rounded sconces at each entrance create a cosy glow, while the overall warm white light completes the image of tranquillity and luxury.
The sleek wayfinding system is made of satin-finished gold-plated aluminium integrated into the wall surface with architectural textile cladding. Rounded sconces at each entrance create a cosy glow, while the overall warm white light completes the image of tranquillity and luxury.
Nude Box – flexibility and adaptability
A place where you can escape from everyday life
and feel part of something bigger.
and feel part of something bigger.
4 stars
The 4-star Nude Box reveals itself with an emphasis on thoughtful functionality and modern style: high-quality yet more affordable materials, clean lines of furniture and subtle decorative details create a cosy and practical space.
Minimalism filled with warmth. A space built on clean lines and a nude colour palette. Here, every detail has been carefully thought out, functionality works for comfort, and the laconic design becomes a backdrop for calm and relaxation. This is an interior that is easy to breathe in — modern and understatedly elegant.
The sleeping arrangement solution allows for transformation depending on the needs of guests.
The client's properties are located in a wide variety of locations, from mountain slopes and sea coasts to forests and dynamic cities. We adapted the basic ‘Nude Box’ to each location not through its shape, but through its colour palette. Colour became a key tool for connecting the interior with its surroundings.
Свободный дух моря
By the sea, ‘Nude Box’ feels cool and fresh thanks to the blue and navy shades of the textiles and décor.
For natural locations, green accents were chosen for textiles, decor and textured posters at the head of the beds.
Спокойствие леса
Bright, energetic shades of red were chosen for the urban environment to reflect the rhythm, movement and pulse of the metropolis. This colour adds dynamism and modernity to the interior. The space becomes captivating and memorable, accurately conveying the character of the city.
City dynamics
The neutral ‘Nude Box’ has become a universal foundation that can organically fit into any local context — whether mountains, sea, forest or city. At the same time, the concept works equally well in hotels of different star ratings.
Through colour, texture and accents, the interior enters into dialogue with its surroundings, maintaining brand recognition and creating an emotional connection between the guest and the place.
Through colour, texture and accents, the interior enters into dialogue with its surroundings, maintaining brand recognition and creating an emotional connection between the guest and the place.