“FRUIT MAYHEM": THE ADVENTURES OF MISCHIEVOUS SQUIRRELS
Client:
Oasis Company, a producer of juices and nectars from the Republic of Belarus.
Task:
To develop packaging design and brand characters for a line of children's fruit juices and nectars.
Oasis Company, a producer of juices and nectars from the Republic of Belarus.
Task:
To develop packaging design and brand characters for a line of children's fruit juices and nectars.
The Belarusian company Oasis decided to produce a new line of children's juices and nectars, Fruit Mayhem, in the format of a sub-brand of the Sochny trademark. The client refused to use licensed characters and came to Brandiziac with prototypes of their own. The designers had a task to draw 3D characters and design the packaging of four flavors of the series.
This is how a whole universe of characters and the story of the appearance of a team of cunning and mischievous squirrels in the garden, who are ready for any adventure for the sake of juicy and fresh fruit appeared. Each of the four flavors has its own bright and distinctive character: the brave mischievous Shustrik, the humorist Roflik, the good-natured Frupysh and the cunning beauty Barbariska.
This is how a whole universe of characters and the story of the appearance of a team of cunning and mischievous squirrels in the garden, who are ready for any adventure for the sake of juicy and fresh fruit appeared. Each of the four flavors has its own bright and distinctive character: the brave mischievous Shustrik, the humorist Roflik, the good-natured Frupysh and the cunning beauty Barbariska.
To capture children's attention, the front of the pack features a character catching juicy fruit in the food area.
To engage them in the game, the back side features the story of the squirrel team, a story about the character and an appeal to try all the flavors to collect the other heroes. And the beneficial properties of the composition for the growing body were additionally emphasized by age marking.
To engage them in the game, the back side features the story of the squirrel team, a story about the character and an appeal to try all the flavors to collect the other heroes. And the beneficial properties of the composition for the growing body were additionally emphasized by age marking.
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