Client:
Spetstorg Trading Company

Task:
HITT brand produces a wide variety of cookware for cooking and food storage, cooking utensils and kitchen accessories. Brandiziac team had to create packaging for the new collection of this brand.

Idea/Decision:
The idea for the design was born from the name of the collection - “Cosmopolitan”. The designers created an image of a metropolis built of glass and concrete. Behind every skyscraper window is a loft-style apartment where high technology rules everywhere, and above all in the kitchen.

The packaging is designed in a restrained color scheme: black and matte gray create a winning background for the shiny steel utensils. The urban design is emphasized by the laconic font, which combines narrow and wide glyphs.

For the front part of the package, the tableware is shot from an unusual angle - from above. On the side, the classic side image is used, which gives the customer a clear idea of the product.

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