“HITT Sahara": the hot breath of the desert
Client:
Spetstorg Trading Company
Task:
A Russian manufacturer of tableware and kitchen utensils set a task: to create a design for a new line of products. Brandiziac team had to unite various products by type and purpose into a single collection and increase the value of the product in the eyes of the consumer.
Spetstorg Trading Company
Task:
A Russian manufacturer of tableware and kitchen utensils set a task: to create a design for a new line of products. Brandiziac team had to unite various products by type and purpose into a single collection and increase the value of the product in the eyes of the consumer.
Idea/Solution:
The idea for the packaging design was prompted by the name of the collection. The word “Sahara” is associated with sand dunes stretching to the horizon. We used this image in the subject photography - golden sand flies up into the air as if blown by a hot wind.
The idea for the packaging design was prompted by the name of the collection. The word “Sahara” is associated with sand dunes stretching to the horizon. We used this image in the subject photography - golden sand flies up into the air as if blown by a hot wind.
We solved the second task - increasing the value of the product - by using black and gold color scheme - a classic combination for goods in the higher price segment.
Dishes are placed on a deep dark background, information and pictograms with technical markings are applied to the packaging with gold foil.
Dishes are placed on a deep dark background, information and pictograms with technical markings are applied to the packaging with gold foil.
The collection includes several lines - “Dune”, “Sandy”, “Blake stone”.
Each of them is designed with an individual font, which corresponds to the general style of the collection.
Each of them is designed with an individual font, which corresponds to the general style of the collection.
Similar projects