“TROEKUROVO":
READY FOR THE PICNIC
Client:
PRODO Group, Troekurovo brand
Objective:
To update the packaging design for the “Grill” line of chicken semi-finished products
PRODO Group, Troekurovo brand
Objective:
To update the packaging design for the “Grill” line of chicken semi-finished products
Решение
Агрохолдинг «ПРОДО» - владелец бренда «Троекурово» - решил обновить внешний вид серии продуктов для пикника к весенне-летнему сезону. Перед командой Brandiziac стояла задача разработать новое оформление упаковки.
Пикник – пожалуй, самый любимый вид отдыха. Выбраться на природу, пожарить мясо на «живом» огне и с аппетитом съесть его в хорошей компании – идеальная программа выходного дня. Поэтому главное место на фронтальной стороне упаковки занимает изображение решетки гриля с поджаристыми кусочками курицы.
Агрохолдинг «ПРОДО» - владелец бренда «Троекурово» - решил обновить внешний вид серии продуктов для пикника к весенне-летнему сезону. Перед командой Brandiziac стояла задача разработать новое оформление упаковки.
Пикник – пожалуй, самый любимый вид отдыха. Выбраться на природу, пожарить мясо на «живом» огне и с аппетитом съесть его в хорошей компании – идеальная программа выходного дня. Поэтому главное место на фронтальной стороне упаковки занимает изображение решетки гриля с поджаристыми кусочками курицы.
Decision
PRODO Agroholding - owner of the Troekurovo brand, decided to update the appearance of a series of picnic products for the spring and summer season. The Brandiziac team was tasked with developing a new package design.
Picnic is probably the most favorite kind of recreation. Going out into nature, roasting meat on a “live” fire and eating it with appetite in a good company is an ideal weekend program. That is why the main place on the front of the package is occupied by the image of a grill grate with fried chicken pieces.
PRODO Agroholding - owner of the Troekurovo brand, decided to update the appearance of a series of picnic products for the spring and summer season. The Brandiziac team was tasked with developing a new package design.
Picnic is probably the most favorite kind of recreation. Going out into nature, roasting meat on a “live” fire and eating it with appetite in a good company is an ideal weekend program. That is why the main place on the front of the package is occupied by the image of a grill grate with fried chicken pieces.
The idea of a picnic is also supported by other design elements: fonts, dark wood background, characteristic barbecue fork. This design provides clear information about the method of cooking the product and at the same time appeals to the emotions of the buyer - a realistic image of appetizing meat with a crispy crust will not leave anyone indifferent.
The reverse side of the package has the second part of the image of the finished product. There is also a transparent window cut out in the form of flames. Thus, both sides of the package work to attract the customer's attention, which is important when displaying the product.
The client chose a universal design for the entire “Grill” line. Therefore, the designers developed transparent self-adhesive stickers for each type of semi-finished products. This method of differentiation allows the manufacturer to expand the line at any time without additional design costs.
The client chose a universal design for the entire “Grill” line. Therefore, the designers developed transparent self-adhesive stickers for each type of semi-finished products. This method of differentiation allows the manufacturer to expand the line at any time without additional design costs.
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