Task: To develop the concept and design of premium chocolate candy packaging.
Solution: The chocolate used in the production of these candies is shipped from Brazil. The Brandiziac team decided that this feature could be a good basis for the concept. One of the famous symbols of Brazil is the toucan. It loves various berries and fruits, nuts. This is how the name of the new brand appeared - Tukko. It sounds like the clicking of a beak and is close to the name of the bird itself.
The package design is traditional for the premium segment: a laconic black matte pencil case with gold embossing. The bright accent of the design is a toucan beak, the color of which serves as a differentiator in the line. The satin loop makes it easy to remove the correx from the pencil case.
The candies themselves are made in the shape of bird eggs. They are placed in nests and covered with corrugated paper like foliage. Each candy has a unique color solution depending on the taste. There are two types of assortment in the line. The set “exotic” represents the whole palette of chocolate - bitter, milk, white and ruby. The “tropical” candies are chocolate filled with exotic fruits, berries and nuts. Unusual combinations - lime and lychee, passion fruit and macadamia, papaya and feijoa - plunge into the world of exotic flavors.
Tasting the author's sweets turns into a whole ritual.