Client:
Ural-Press subscription and delivery agency
Challenge:
To create an idea of an 8th of March present for company's clients. The gift must communicate emotions of warmth and care.
Idea:
Men always aim to conquer new horizons and peaks and women domesticate what has been conquered. Women are the keepers of hearth. They create comfort everywhere: not just at home, but also in the office. Comfort in the office is the main idea of the gift.
Solution:
The embodiment of the isea is threefold: a box of chocolates as a sign of gratitude for the created comfort, a gift dish for its preservation and a "Yoga in the Office" book for an opportunity to keep yourself in shape and good mood.