Client:
Ural-Press Subscription Agency, Ural-Press Group of Companies

Task:
To develop a concept and design of a corporate gift for New Year's Eve

Solution:
Every year the Brandiziac team creates corporate gifts for the Ural-Press subscription agency. “Ural-Press”. This year the client gave the designers complete freedom for creativity.

The idea was suggested by Antoine de Saint-Exupery's fairy tale “The Little The Little Prince. The hero of the book travels around the planets and gets acquainted with their inhabitants. They are all very different, but still live in the same universe. The theme of the gift set is “uniting different worlds”. Human spheres of interest - are separate planets in the Universe of information, and the subscription service “Ural- Press” subscription service is a guide that makes the way to knowledge easy and pleasant.

Subscription editions are divided into 12 thematic groups-planets. For example, one group includes magazines about health and sports, another group includes children's magazines, the third group includes periodicals about transportation, and so on. And each planet has an individual illustration with its own story and heroes. The gift set included a calendar, a postcard, stickers for gadgets and a branded sticker pack for messenger.

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