FRESH mark
Fresh redesign. Brighter, more appetizing, more noticeable.
Client
First Line LLC, Fresh Brand
Task
Update the packaging of Fresh Brand processed cheese products to improve perceived quality. Make the product more visible on shelves and increase its recognition. This was particularly important due to the brand's exit from the hard-discount segment and its entry into major federal chains. At the same time, the client wanted to retain the grass as an association with morning freshness.
First Line LLC, Fresh Brand
Task
Update the packaging of Fresh Brand processed cheese products to improve perceived quality. Make the product more visible on shelves and increase its recognition. This was particularly important due to the brand's exit from the hard-discount segment and its entry into major federal chains. At the same time, the client wanted to retain the grass as an association with morning freshness.
We have retained the feeling of morning freshness, but made the packaging more stylish, eye-catching, and modern. The taste is now the center of attention. The images illustrating the flavors are larger, more realistic, and more appetizing. They whet the appetite and make you want to try them.
Sunlight and fresh grass remain part of the design, maintaining the association with breakfast and the freshness of morning. However, they are now part of a more balanced composition that does not overwhelm the design.
The redesign covered the entire Fresh Brand range, adapting the new style to different packaging formats.
Fresh and delicate for the perfect breakfast
We added color differentiation for each flavor. The colored labels not only structured the composition, but also made it easier for shoppers to select products on the shelf.
The Fresh Brand is now stronger, more visible, and tastier!
The Fresh Brand logo was stripped of frames and gradients, made clearer and more noticeable. The spelling was corrected. The size and position of the logo were changed to enhance brand recognition on the shelf.
The updated design helps Fresh Mark look more modern and appealing, and helps shoppers find their favorite flavors faster. Now the design conveys not only the naturalness of the product, but also its quality.