13.06.2018
The way of the fan
Ekaterinburg Arena stadium became the first facility in Russia to be commissioned for the 2018 FIFA World Cup, thanks in part to Brandiziac's work on the visual communication system.
We tested the efficiency of the navigation system at Ekaterinburg Arena during the first spring games (see video). According to experts, smart navigation comfortably guides the visitor's path from entrance to exit and back, the design of the environment emphasizes the stadium's individuality, and art objects not only work advantageously within the navigation system, but have become points of interest for visitors.
In two days the stadium is waiting for the start of an important international sporting event: 4 soccer games, 35,000 spectators at each - a grandiose celebration of sports. We are waiting for feedback from fans from different countries..
In two days the stadium is waiting for the start of an important international sporting event: 4 soccer games, 35,000 spectators at each - a grandiose celebration of sports. We are waiting for feedback from fans from different countries..