DAIRY "CLOUDS" FROM THE TALITSA

The team of the Brandiziac agency developed the design of two new product lines of Talitskoe Moloko trademark: "Clouds. Traditional" and "Clouds. Thermostatic". We developed the packaging for TalitskIy Dairy Farms several years ago. And when the company from Ural decided to expand the range, it approached us once again.

We were given an important task of maintaining brand awareness for the consumer. Therefore, the shape of the bottles and cans remained unchanged, and the design of both lines used the main colours of the brand - blue, white and green - and the font which is already familiar to the buyer.

We used an image of a cow on the packaging of products "Clouds. Traditional" – a well-established symbol of fresh and natural milk. Clouds (a symbol of lightness and freshness) play an important role in the design of the line "Clouds. Thermostat". And the technological feature of thermostatic products production is emphasised by an image of a glass jar with the clarification "The product matures right in the package".