IVAN PODDUBNY
All the strength is in the milk. Redesign of packaging for a dairy products brand IVAN PODDUBNY.
Client:
Molvest Group of Companies
Task:
Redesign of dairy products packaging
Molvest Group of Companies
Task:
Redesign of dairy products packaging
Solution
We took the existing design and brought it up to current visual standards, making it more concise. This design better communicates the brand's values.
We engaged one of the leading illustrators of consumer products to work on the project. He transformed the faceless, ‘cardboard’ image of the strongman into a portrait of the legend whose name the product bears, a lively and positive image that attracts consumers.
The product logo has been redesigned using a font similar to those in use 100 or more years ago. It is also complemented by an oak leaf (‘pod dub’ in Russian means ‘under the oak tree’) - both developing the motif of informal dialogue with the legend and partly hinting at freshness and naturalness.
All this, together with the hero's placement in a rural landscape background, reinforced the messages ‘quality and natural, like in the olden days’ and ‘a product for champions’.
The image of a kettlebell, which is appropriate in general, ceased to be a carrier of information about fat content that is not quite relevant to this image, turning into a kind of "quality sign" or, better to say, a "sign of strength", because the brand slogan is "Strength in milk"!
We took the existing design and brought it up to current visual standards, making it more concise. This design better communicates the brand's values.
We engaged one of the leading illustrators of consumer products to work on the project. He transformed the faceless, ‘cardboard’ image of the strongman into a portrait of the legend whose name the product bears, a lively and positive image that attracts consumers.
The product logo has been redesigned using a font similar to those in use 100 or more years ago. It is also complemented by an oak leaf (‘pod dub’ in Russian means ‘under the oak tree’) - both developing the motif of informal dialogue with the legend and partly hinting at freshness and naturalness.
All this, together with the hero's placement in a rural landscape background, reinforced the messages ‘quality and natural, like in the olden days’ and ‘a product for champions’.
The image of a kettlebell, which is appropriate in general, ceased to be a carrier of information about fat content that is not quite relevant to this image, turning into a kind of "quality sign" or, better to say, a "sign of strength", because the brand slogan is "Strength in milk"!
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