Client
Sinara Group

Objectives
The objectives of the project are threefold:

• to unify the space of the Central Stadium with a common idea;
• to create a convenient navigation system designed for mass events; and
• to harmoniously combine the new design with the historically significant architectural elements of the building – the facades and interior decoration.

Concept
The evolution of human development is reflected in the structural design of the stadium, which combines classic and modern architectural elements. This structural design also reflects the essence of competition in sport, which drives people to make positive changes. This phenomenon can be attributed to the inherent drive of individuals to achieve perfection through continuous effort. The stadium's design is centred on the concept of energy.

Solution
The concept of energy and forward movement is conveyed through the use of polygonal graphics. The energy is directed towards the centre of the stadium, towards the ideal point. The appearance of color is a technique used to convey the concentration of energy during moments of physical activity.

Work carried out by the agency's specialists during the implementation of the wayfinding system and interior design of the stadium:

• Creative idea for the design of the space
• Complete set of works on the design and implementation of the wayfinding system
• Creation of all illustrations for the artistic design of the stadium premises and implementation of all artistic works at the stadium
• Creation of the logo and elements of the stadium's corporate identity.