Client
Sinara Group of Companies

Objectives

• To unite the space of the Central Stadium with a common idea;
• To create a convenient working navigation system designed for mass events;
• Harmoniously combine the new design with historically significant architectural elements of the building - facades and interior decoration.

Idea
The evolution of human development is expressed in the stadium building itself (a combination of classical and modern design of the object's architecture), in the very essence of competition in sports, forcing people to change for the better. This happens thanks to the inner energy of people striving step by step for perfection. Energy is at the heart of the stadium design.

Solution
Energy, forward motion is conveyed through the techniques of polygonal graphics. The aspiration of energy is directed to the center of the stadium, to the ideal point. At the same time, the appearance of color is a technique to convey the concentration of energy in moments of physical activity.

Works carried out by the agency's specialists in the course of realization of the stadium navigation and decoration system:

• Creative idea of design and navigation;
• Creation of the stadium logo and corporate identity elements;
• Illustrations for artistic design of the stadium premises, original layouts of information navigation;
• Carrying out artistic works at the site;
• Support of production of information navigation media.