OLYMPIC MOOD: NAVIGATION FOR THE EKATERINBURG ARENA
Client
“Sinara-Development”
Task
Ekaterinburg Arena was virtually rebuilt for the 2018 FIFA World Cup. We had to develop and implement a visual communication and environmental design system taking into account all the new requirements of FIFA and other approving organizations in the project. In addition, we had to support or complement the stylistic difference in the architectural solutions of the facility: the modern stadium building and the historic facades of the old stadium, which became a full-fledged part of the new facility.
“Sinara-Development”
Task
Ekaterinburg Arena was virtually rebuilt for the 2018 FIFA World Cup. We had to develop and implement a visual communication and environmental design system taking into account all the new requirements of FIFA and other approving organizations in the project. In addition, we had to support or complement the stylistic difference in the architectural solutions of the facility: the modern stadium building and the historic facades of the old stadium, which became a full-fledged part of the new facility.
The concept was based on the idea of conveying the mood of the Olympics of the 60-70s, with their bright victories of athletes from Russia and other countries. Characteristic elements in the design of sportswear of that time, stripes, which have become popular today in various clothing styles, determined the graphic basis of the navigation system and art objects.
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
Solution
We defined the principle of traffic, locations, format and quantity of information media so as to guide the visitor's path through the facility like a navigator. The internal navigation and design system for the outside of the stadium works in support of the color, letter and digital navigation outside. It continues to guide visitors to the seats indicated on the tickets and orientates them in the interior space, including in relation to public areas, without overloading them with unnecessary information.
We defined the principle of traffic, locations, format and quantity of information media so as to guide the visitor's path through the facility like a navigator. The internal navigation and design system for the outside of the stadium works in support of the color, letter and digital navigation outside. It continues to guide visitors to the seats indicated on the tickets and orientates them in the interior space, including in relation to public areas, without overloading them with unnecessary information.
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
Facts
The main scope of work that was carried out by Brandiziac specialists inside the stadium:
- Street art objects: 4-meter high letters designating sectors A, B, C, D, which are perfectly visible from a distance;
- 76 external and internal art objects: half-tone figures on walls, ranging from 2 to 8 meters square;
- Numbering of rows on the stands (stencils and metal numbers), about 5.5 thousand applications (row numbers);
- 24 navigator steles installed along the visitor's route,
- 139 information lightboxes above the entrance groups and inside the premises.
The main scope of work that was carried out by Brandiziac specialists inside the stadium:
- Street art objects: 4-meter high letters designating sectors A, B, C, D, which are perfectly visible from a distance;
- 76 external and internal art objects: half-tone figures on walls, ranging from 2 to 8 meters square;
- Numbering of rows on the stands (stencils and metal numbers), about 5.5 thousand applications (row numbers);
- 24 navigator steles installed along the visitor's route,
- 139 information lightboxes above the entrance groups and inside the premises.
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art
In addition
It should be noted that the recognizability of the new central stadium today is supported not only by the famous fragments of the walls, the cultural heritage of Soviet neoclassics, but also by the new core of the architectural concept - the atrium with a canopy, which looks like a large bowl. The agency's designers decided to preserve this continuity when creating the new logo of Ekaterinburg Arena and to use the graphic approach that we have laid down in the navigation design, interior and exterior design of the stadium. As a reminder, in 2011 we also developed and implemented a navigation and design system for the newly reconstructed Ekaterinburg Central Stadium.
It should be noted that the recognizability of the new central stadium today is supported not only by the famous fragments of the walls, the cultural heritage of Soviet neoclassics, but also by the new core of the architectural concept - the atrium with a canopy, which looks like a large bowl. The agency's designers decided to preserve this continuity when creating the new logo of Ekaterinburg Arena and to use the graphic approach that we have laid down in the navigation design, interior and exterior design of the stadium. As a reminder, in 2011 we also developed and implemented a navigation and design system for the newly reconstructed Ekaterinburg Central Stadium.
If a building becomes architecture, then it is art
If a building becomes architecture, then it is art