Comfort and aesthetics with every step

Client
Gorproekt, commissioned by DonStroy. Moscow.

Task
To create an intuitive and aesthetically pleasing navigation system for residents and visitors of the Sobytiye-4 residential complex.
The project involves developing the design of the wayfinding system.

We drew inspiration from the architecture of the complex, characterized by its infinitely high ceilings and arched structures, and selected a graphic style for the wayfinding system that synthesizes architectural minimalism with elements of Art Deco. This fusion ensured a visual harmony between the wayfinding and the architecture. The wayfinding enhances the aesthetic of the complex, contributing to its sense of lightness, rhythm, and elegance.

The analysis of architectural features and user movement patterns enabled the creation of a convenient and harmonious wayfinding system. Premium materials and streamlined forms were utilized to emphasize the prestige of the complex. The wayfinding stands and signs were designed with a focus on ergonomics and high readability under varying lighting conditions.

Clean, minimalist forms of pictograms with accentuated thicknesses.

For the residential complex "Sobytiye-4," an exclusive series of pictograms was created, ensuring visual identity and enhancing the ease of information comprehension.

Floor-level displays are seamlessly integrated into the spacious, premium elevator lobbies.

Intuitive orientation within the building.

Elegant and easily readable room signage under any lighting conditions.

To facilitate parents, the wayfinding system includes designated routes to children's areas.

We conducted an analysis of vehicle and pedestrian movement scenarios, which informed the optimization of the parking space structure. Clear entry and exit signs have been implemented, and priority routes have been established to reduce the time spent searching for parking spots and enhance movement safety.

Graphic navigation elements and illuminated signage.

The developed wayfinding system has established a comfortable environment where residents and guests of the complex can easily find their way, while the parking operates free from congestion and chaos. Aesthetics, convenience, and functionality have become the cornerstone principles of this project.