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Ural-Press. 8th of March Gift 2011

Client:
Ural-Press subscription and delivery agency

Challenge:
To create an 8th of March gift for clients of the company. The gift must communicate the warm and bright spirit of spring, be personal and feminine.

Idea/Solution:
We created a blue bird of happiness as an embodiment of the image of spring. This magical character inspired us to create an ornament for a neckerchief and the original design of the gift package. The logo of the company is harmoniously integrated in the ornament of the neckerchief.

Team:
Creative Director: Artem Shutov
Copywriter: Vera Musaelyan
Designer: Daria Medvedeva
Account managers: Antonina Simakova, Daria Medvedeva

Categories: packaging design, corporate gifts, promotion

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