Client: Boxberry delivery service, group of companies “Ural-Press”.
Task: To develop the concept and design of a New Year gift set.
Solution: Boxberry delivery service is a regular client of Brandiziac. Every year we create corporate gifts for partners and employees of the company. Boxberry values creativity and originality. This was the main and only task that the designers had to accomplish.
The Brandiziac team explored the trends that are in demand today. The topical idea of recent years is “improve yourself and the world around you”. It combines care about the outside world and self-development of a person. And any useful habit can be developed in 21 days. It is this idea that has become the main idea in the gift set.
A calendar is a motivator and useful skills tracker where each month has a useful idea to improve your life. For example, prioritizing, sorting waste, daily physical activity or keeping the house in order. The calendar allows you to record your progress - mark days and tasks completed.
Line drawings with a wide stroke and matchy-matchy babbles with modern phrases are used for visualization. The illustrations show young citizens playing sports, having parties or meeting with friends. But most importantly, they spend their time in a useful way. Many details are not boring to look at for a whole month.
The gift set includes stickers that you can stick on your gadget or daily planner, a sticker pack for messenger communication, as well as a reusable magnetic glider and a shopper bag, which support the theme of saving money. magnetic glider and shopper bag that support the theme of environmental stewardship. environmental stewardship.