Novokurinsk water. On one line
Redesign of the “Voda Novokuryinskaya” trademark
Client:
“Voda Novokurinskaya”.
Task:
To develop a new design for “Novokuryinskaya” trademark. To develop a system of differentiation within the line. To adapt to all types of packaging.
“Voda Novokurinskaya”.
Task:
To develop a new design for “Novokuryinskaya” trademark. To develop a system of differentiation within the line. To adapt to all types of packaging.
Solution:
A lot has changed in the marketplace since the brand was last designed. We needed, while keeping the brand recognizable as a whole, to make the brand's identity cleaner and simpler. Compositionally, we kept the drop and writing image unchanged, modernizing it, as well as the water line, making it the main brand color at the bottom of the label. At the same time, it was important to make the design organic with the promdesign of the bottle, which the Client had already developed earlier.
A lot has changed in the marketplace since the brand was last designed. We needed, while keeping the brand recognizable as a whole, to make the brand's identity cleaner and simpler. Compositionally, we kept the drop and writing image unchanged, modernizing it, as well as the water line, making it the main brand color at the bottom of the label. At the same time, it was important to make the design organic with the promdesign of the bottle, which the Client had already developed earlier.
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