BRANDING
We develop brands with a living history aimed at the emotional involvement of consumers. It is not just a pretty image, but well-thought-out visual solutions that help the product to do well on the market and to stand out among competitors.
We solve a wide range of challenges: from creating a product to turning it into a brand and becoming a market player. Our work is based on researching the history of the brand, developing positioning, strategy, analysing the market and competitors. We conduct a marketing audit of both an existing brand and research markets for startup goals.
We solve a wide range of challenges: from creating a product to turning it into a brand and becoming a market player. Our work is based on researching the history of the brand, developing positioning, strategy, analysing the market and competitors. We conduct a marketing audit of both an existing brand and research markets for startup goals.
SERVICES
BRAND DEVELOPMENT
Each brand is a unique combination of the meaning contained in its name and legend - together with the emotion that the consumer feels when meeting with the brand. Our job is to create meanings and manage experiences of the product. Every detail is involved in the process of branding - from memorable competent naming to creative visual packaging solutions.
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PACKAGE DESIGN
Product packaging is main communication tool of the brand. As a result, the product gets a face, but its rememberability and attractiveness for the buyer depend on competent design decisions, accurate positioning and a lively, interesting story incorporated in the brand's legend.
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IDENTITY
Identity is the visual appearance of the brand, which is based on a concept, a unique idea, reflected in graphic elements and principles of visualisation. Each part of identity plays an important role in the overall brand positioning system and distinguishes it from competitors.
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CORPORATE GIFTS
Corporate gifts are a part of the company's style, which, as known, is in every detail. It is not just a tribute to corporate culture, but it is also an effective marketing tool which can be used to influence brand recognition and sales. It is a great way to remind a client of yourself or to commemorate a successful deal with a partner.
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