Our team has finished working on the design of basic utensils collection for the Hitt brand. We had a task of creating packaging for goods in the low-price segment. To attract buyer's interest, we discarded cliché ideas and decided to use design techniques inherent in products of a higher price spectrum.
Firstly, we photographed dishes from an unusual angle – it is as if our pans seem to glide through the air. Now it is more than just utensils - it is a source of culinary inspiration. Secondly, we chose fonts and colours that resonate in sentiment with the name of the collections. Thirdly, we placed the logo of the brand vertically, adding dynamics to it.