16.12.2020
“JUICY SNACK": A MERCILESS HUNT FOR FRUIT
Packaging design and brand character for fruit puree
The team of designers from Brandiziac has completed the design of another line of children's products by the Belarusian company Oasis.
The designers had a task: to develop a package of fruit puree “Juicy Snack”, which schoolchildren will not hesitate to take to school, to classes in the section or just for a walk with friends.
The project team found a solution in popular culture. This is how the original mascot appeared - a bat that hunts for juicy fruit. On the packaging, the fruit vampire is placed upside down, and the cutout of the spider repeats the silhouette of the character.
The colorful character, who is often portrayed as negative, helped to move away from the stereotype that fruit puree is a product for babies. And the “shapeshifter” technique added an element of play and emphasized the peculiarity of using a healthy product.
View case study
The designers had a task: to develop a package of fruit puree “Juicy Snack”, which schoolchildren will not hesitate to take to school, to classes in the section or just for a walk with friends.
The project team found a solution in popular culture. This is how the original mascot appeared - a bat that hunts for juicy fruit. On the packaging, the fruit vampire is placed upside down, and the cutout of the spider repeats the silhouette of the character.
The colorful character, who is often portrayed as negative, helped to move away from the stereotype that fruit puree is a product for babies. And the “shapeshifter” technique added an element of play and emphasized the peculiarity of using a healthy product.
View case study