LIGHTNESS OF CLOUDS AND NATURALNESS IN THE DESIGN OF 'TERMOSTATNAYA' (THERMOSTATIC)
Client:
Talitsky Dairy Farms, trademark - Talitsky milk
Challenge:
Our regular customer, Talitsky Dairy Farms, decided to expand the range of products and highlight a new line of dairy products "Clouds. Thermostatic". Our task was to visually place emphasis on thermostatic products by reflecting technological features of production.
Idea \ Solution:
After completing packaging for the "Traditional" series, we started working on the "Thermostatic" series. In order to emphasise the naturalness and lightness of the product, we used the visual metaphor of clouds, already familiar to consumers. They were also present on the "traditional" packaging, but they were not the main focus. In this case the product is so delicate and airy as if it is floating in the sky. Thermostatic products ferment right in the package at temperatures up to 43 degrees Celsius, and as a result, customer receives a thick dairy product on his table - kefir, sour cream, yogurt and yogurt with a delicate taste. It is like visiting babushka (grandmother) in the village. In order to emphasise this process, we used the image of a glass jar, and its lid clarifies that the product matures in the package.
After completing packaging for the "Traditional" series, we started working on the "Thermostatic" series. In order to emphasise the naturalness and lightness of the product, we used the visual metaphor of clouds, already familiar to consumers. They were also present on the "traditional" packaging, but they were not the main focus. In this case the product is so delicate and airy as if it is floating in the sky. Thermostatic products ferment right in the package at temperatures up to 43 degrees Celsius, and as a result, customer receives a thick dairy product on his table - kefir, sour cream, yogurt and yogurt with a delicate taste. It is like visiting babushka (grandmother) in the village. In order to emphasise this process, we used the image of a glass jar, and its lid clarifies that the product matures in the package.
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