Idea \ Solution:
The Talitsa brand stands out for its long history of successful activities in the field of dairy production. Over the years, this brand has occupied its rightful place in the regional market and has won the trust of consumers a while ago. When launching a new product range, it was important to maintain this trust and, once again, prove to the consumers that it was justified. Our team tried to emphasise the naturalness of the product, loyalty to traditions and a high level of production with the packaging. We took the classic colours of the brand as the basis for the design of the new range - white, blue and green. They focus on the freshness and naturalness of the product. Alongside this, the traditional image of a cow, which is associated with dairy products, enhances consumer's credibility to the quality of the brand.