The name of wine collection Mask Spirit uses plural meaning of the word «spirit» and sets the brand promise — «Come out of the ordinary, feel empathy worldwide, enjoy the unusual flavors.» Thus, the consumption of wine in this collection seems regularly-daily or ceremonial ritual. The design of the label uses volumetric applique. Each mask is stylization of authentic masks, still used by indigenous people in the regions of New Zealand, Chile and South Africa.
Collection of New World wines «Mask Spirit» turned out bright and unusual, attracts the attention of buyers. Universality of mask image allows to extend collection with new regional wines and present them to their customers.