We built the design concept on a bright metaphor, which is an association of a second degree. We clearly showed what is in the box, without actually using the image of the product! We applied an individual visual and emotional association to each member of the product line "family". According to our conception, each of the six stories-images gives the buyer the expectation of a wonderful day, new little discoveries, pleasant surprises and impressions. Packaging design of each of the six products evokes fixed association with it.