Right on time: Courier's everyday life in the Ural-Press gift
Client: Ural-Press subscription and delivery agency
Challenge: To create an idea of a New Year present for agency's corporate clients.
Idea: The idea originated around the very important person in the agency, the one people see every day – the courier. He is the one who delivers fresh press every day, precisely on time. What makes him so punctual? Some magical trait that inspired our designers to create a character in the spirit of "Charlie and the Chocolate Factory" and "Despicable Me"
Solution: The idea was embodied in a unique "magical" wall clock. Positive and friendly character and the use of scrapbooking technique helped to create a warm-hearted New Year compliment. The slogan – magical precision – communicates the responsibility of Ural-Press and emphasises its high work standards.