'Reftinskaya': A healthy and a family oriented brand

Client:
«Reftinskaya» poultry farm

Goals:
To reinforce the position of Reftinskaya poultry farm by restyling the package and logo and carrying out an advertising campaign.

Objectives:
- To underline the brand character: modern, leader, healthy, family.
- To create a unifying brand identity for all categories of products.
- To communicate the rational advantages of products: healthy, natural etc.
- To inform the consumers about the assortment of ready-for-use products.