'Reftinskaya': A healthy and a family oriented brand
Client: «Reftinskaya» poultry farm
Goals: To reinforce the position of Reftinskaya poultry farm by restyling the package and logo and carrying out an advertising campaign.
Objectives: - To underline the brand character: modern, leader, healthy, family. - To create a unifying brand identity for all categories of products. - To communicate the rational advantages of products: healthy, natural etc. - To inform the consumers about the assortment of ready-for-use products.
Realization: Creative and design development: - design concept of the logo and package - creative advertising concept - scripts for 3 TV advertising clips - 69 package artworks - product catalogue (design concept and artwork) - site design concept - brand-book
Production: - 3 TV commercials - 7 image photos - 34 product photos for catalogue - 101 package photos for catalogue